Social Media

CBA@JSI Resources

  • Social Monitoring and Evaluation eBook (PDF)
    Source: CBA@JSI
    This eBook will help you to consider the many components of social media monitoring and evaluation, including how to: (1) Define social media monitoring and evaluation. (2) Identify potential quantitative and qualitative metrics to help measure social media activities. (3) Describe how social media quantitative and qualitative metrics contribute to overall program objectives. (4) Identify ways of using social media metrics in communication planning.
  • Social Media Policy Primer (eLearning)
    Source: CBA@JSI
    This course builds upon our existing course, “Using Social Media Strategically for HIV Prevention,” to help you understand why it is important to create a social media policy, what the key considerations for a policy are, and how to create a policy.

Other Resources