Tool

Social Monitoring and Evaluation eBook

Source: CBA@JSI

This eBook will help you to consider the many components of social media monitoring and evaluation, including how to:

  1. Define social media monitoring and evaluation.
  2. Identify potential quantitative and qualitative metrics to help measure social media activities.
  3. Describe how social media quantitative and qualitative metrics contribute to overall program objectives.
  4. Identify ways of using social media metrics in communication planning.
  • Structural Interventions