Social Media Monitoring & Evaluation

social media monitoring and evaluation ebookOngoing monitoring and evaluation are critical elements of an effective social media strategy. Whether your organization is just starting to use social media in response to HIV or is already implementing a social media strategy, you will want to know if your activities are worth your time and effort.

This eBook will help you to consider the many components of social media monitoring and evaluation, including how to:

  • Define social media monitoring and evaluation.
  • Identify potential quantitative and qualitative metrics to help measure social media activities.

  • Describe how social media quantitative and qualitative metrics contribute to overall program objectives.

  • Identify ways of using social media metrics in communication planning.

Download the eBook (PDF)